MicroStrategy Releases Enhanced Integration with Apple AirPlay and Mobile Apps


Wednesday, April 18, 2012 by MicroStrategy


MicroStrategy® Incorporated, a leading worldwide provider of business intelligence (BI) software, has announced that it has released a new version of MicroStrategy Mobile that delivers enhanced integration with Apple's AirPlay feature. This new capability extends MicroStrategy Mobile wirelessly onto conference-room screens, encouraging spontaneous conversations rather than static slide presentations.

When MicroStrategy Mobile users 'mirror' their business apps onto screens, the device becomes a data remote-control, letting the user discuss the data on the screen while controlling it wirelessly from an Apple device.

Enhanced presentations using MicroStrategy Mobile for iPad and iPhone with AirPlay
Using MicroStrategy Mobile for iPad and iPhone in AirPlay mode, a business user can present visualisations from his device onto a big screen in a conference room. Users can highlight interesting trends and patterns to their colleagues by holding a finger on the device to display a laser pointer on the screen. Using MicroStrategy's native pinch-to-zoom technology, a user can zoom in on the device to highlight certain parts of a dashboard while everyone in the conference room sees it on the big screen.

As a result, the iPad and iPhone become a remote control for the user to dynamically maneuver through reports and visualisations, resulting in a spontaneous conversation around the data. Users can swipe on the device to move between different data-driven visualisations such as heat maps, Google maps, bubble charts and graph matrixes, and view any slice or aggregation of the data that best supports the conversation.

More productive meetings with MicroStrategy Mobile
MicroStrategy Mobile enables users to be armed with the latest data. Their business apps give them secure access to their company's performance, financials, operations, marketing, and training materials. With the latest release of MicroStrategy Mobile for iPad and iPhone, users can easily present and dynamically explore this information on screens in conference rooms.

With MicroStrategy Mobile:

  • Any meeting participant can easily take control of the screen and dynamically share content.
  • Users can slice and drill into data to support the direction of the conversation.
  • Questions can be immediately explored using a wide range of filters on any business dimension or business metric, instantly delivering a fresh perspective to help participants better understand the data and find answers.
  • No additional preparation is required as information presented is always up-to-date and automatically refreshed in the background as new data is made available.

MicroStrategy's corporate use of AirPlay in business meetings
MicroStrategy has installed Apple TVs in conference rooms and offices throughout its worldwide operations. Of MicroStrategy's 3,000-plus employees, approximately 1,750 have iPads. MicroStrategy's deployment of the Apple TV improves the quality of business meetings and increases the return on investment in Apple Mobile devices.

"Using the latest version of MicroStrategy Mobile, our customers can carry important business information wherever they go and project it wirelessly onto the screen when they walk into a conference room," said Sanju Bansal, MicroStrategy chief operating officer. "We're excited to be able to take what is essentially a consumer device in the Apple TV and surface its business value for our mobile customers."