Enabling the Right People to Make the Right Connections at the Right Time via Social Intelligence21 August 2013 by HCL Technologies
Your customers are hanging out on social media Sites - and that's where you need to hang out.
Social media and social software have become the new ways to reach customers, understand user communities and listen to what customers are saying about you and the competition.
The question is: where do you begin? And, even more critical: where do you end?
Organizations need to create a social media strategy, acquire the technology and the tools and begin to pass along the social intelligence mined from these sites back to production lines, board rooms, marketing strategy meetings and customer support teams.
Social media is creating new ways to understand and address markets. Using an expert to create your social media strategy and build technology around it can accelerate your knowledge about markets and help you grow your share.
People love sharing their ideas and opinions and now people share at the speed of light, via their mobile phones, chat rooms, email and online communities. This new ability to share via the Internet is powered by an emerging class of "social software".
The wide adoption of social sharing provides organizations with many new channels to reach customers. What is the challenges organizations face in adopting the use of social software to interact with customers and enhance their experience?
How can HCL's innovations in services and technology open the door to enhancing the customer experience and growing marketing share?
Please download this free white paper to find out more.
Enabling the Right People to Make the Right Connections at the Right Time via Social Intelligence