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How Gen-Y is Pushing Banks Forward

28 September 2011 by Oracle

Why New Core Systems Matter Now Banks cannot afford to lose any more of their payments franchise. They cannot lose more transactions. And they cannot afford to lose depositors. In fact, it's essential for banks to grow their customer base. This is why banks are now increasingly looking at targeting untapped segments like Gen Y. When working to reach Gen-Y's unbanked/underbanked, it is important that banks keep in mind this generation's unique characteristics. Gen-Y's preferences for products and services are influenced by the knowledge and experience of their peers, not the marketing messages sent out by companies. This article provides deeper insights into the technology needed for banks to turn agile and meet the evolving needs of segments like Gen Y. read more

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