Océ

Océ Home of Color
Each week, high speed Océ printing systems produce millions of transaction documents such as bank statements and utility bills. And in professional direct mail environments all over the world, people use Océ leading-edge technology to keep the wheels of business turning. In both segments color increasingly is being used to improve the business impact of printed communication. In 2008 Océ’s color revenue rose to 28% of total corporate revenue.

Give customers a choice
The variable data printing market has always been digital - no matter if it were transactional or direct mail. With high-speed color abilities expanding application style and scope, print providers are looking for ways to build up profit from this dynamic movement. Océ takes a unique, customer-driven approach to color for TransPromo and Premium Direct Mail documents. It allows enterprises to use precisely the amount of color required to make a job effective, be it black only, special colours (Océ CustomTone), full-colour or even full-colour plus CustomTone or MICR.

Advance into new worlds
TransPromo automatically combines invoices and statements with data-driven promotional messages. With the continuous feed Océ ColorStream and Océ JetStream series, print providers are offered high quality and cost-effectiveness at the highest speeds in full color. Cost-savings in warehousing, processes and workflow included. With Océ PRISMA workflow management solutions including professional color management TransPromo applications will turn transactional communication into attention-grabbing marketing tools with high levels of response and conversion rates.