The competitive landscape for banks is changing as the pressure grows on them to become more customercentric and behave like service providers. Throwing out the old banking models and reinventing a complex organisation may seem daunting, but with the right approach banks can steal a march on their competitors. view pdf |
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With shrinking trade margins, Australia and New Zealand Banking Group (ANZ) was challenged to
improve service levels and increase the scale of operations without adding costs to provide clients with
high quality customer service. CGI performed a major part in this process.
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The trade finance needs of corporate banking clients now reflect the challenges of global markets, stretched supply chains and working capital constraints. Banks that recognise and understand these needs have a rich market to tap, but so far none have staked their claim.
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As businesses continue to go global, they are looking for creative ways to optimise supply chain management and, increasingly, looking to trade banks to assist them in this process. CGI’s Kitt Carswell explains what banks can do to revolutionise customer relationships.
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