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group managing director for interxion, Anthony Foy, explains to Future Banking how the itdemands of the financial sector, spiralling energy costs and severe cuts in capital spending programmes have put outsourcing the data centre at the top of the boardroom agenda. The growth in capital markets and demand for low latency trading environments are two of the central factors addressed by data centre infrastructure specialist Interxion. Its London base is on the edge of the City, close to the city’s financial exchanges, optimising the trading environment for its banking customers. ‘For trading groups looking to outsource data centre capabilities, close proximity is crucial,’ explains group managing director for Interxion Anthony Foy. ‘Financial exchanges need data centres that can comply with their low-latency requirements.’

Interxion delivers solutions to over 1,100 customers throughout Europe. One of Europe’s leading providers of premium carrierneutral data centres and managed services, the company operates 24 centres across 13 cities in 11 European countries.

‘As equipment evolves and changes, the means by which it must be managed become more demanding,’ he says. ‘Worldwide, we are seeing an increase in the requirements for power and cooling density and specialised engineering environments. We have gone from a period of organisations not really understanding what their requirements were to those same bodies being extremely careful about deploying their data centres.’ What’s more, Foy believes that data centre outsourcing has become a key requirement for banks; the cost for them to build and manage internal systems is prohibitive, especially in the current financial climate.

‘Building a new data centre can cost anywhere from €25 million to €100 million,’ Foy says. ‘An ability to operationalise a component of that and share the infrastructure with multiple companies inside a single facility reduces overall costs and makes the decision a whole lot easier. We provide not only complete data centre services but also an environment that is carrier neutral.’

Carrier neutrality offers a number of key advantages, not least the guarantee of 24/7 availability; when one network fails, there are backups and cost optimisation. ‘It allows customers to negotiate the best possible price when it comes to their connectivity requirements and solutions while driving up resilience and availability,’ says Foy. ‘Given the variety, complexity and number of providers present, they are also able to pick from the broadest menu of network services.’ There is an average of 50 networks in operation at each of Interxion’s 24 sites.

These considerations lie at the heart of a major expansion plan over the past 14 months. With 22 separate expansion projects either completed or underway and a 25% increase in overall capacity across it European operations, Interxion’s City of London site expanded twice in 2008 and will do so again in 2009. ‘We are continuing with that programme, in response to the demands we already see in the marketplace and from new sectors coming onboard,’ Foy says. ‘About 50% of new orders come from the existing customer base. They’re not spending on spec’, they’re planning ahead.

Data security In the past there has been hesitancy on the part of financial institutions to outsource mission critical applications. On the subject of security, Interxion goes to great lengths allaying fears through such measures as 24/7 onsite security, surveillance cameras, mantraps and biometric access. Emphasis is also placed on total availability: a European customer support centre operates 24 hours a day, 365 days a year, in seven European languages.

‘We insert ourselves into customers’ operations and offer an extremely high level of visibility,’ Foy explains. ‘The financial sector requires a lot of trust in its vendors and has to feel comfortable doing business with you. We have the operating experience and history behind us, as well as our unique proximity to trading platforms, and have the ability to build a service package around our clients that makes them feel secure and comfortable with the idea of continuing to grow within our facilities. The sector is starting to fully appreciate the advantages a company like Interxion can bring.’

The difficulties experienced within the banking sector and the business community as a whole will sharpen this awareness. It is no longer a question of whether one can afford to outsource the running of mission critical applications; it is now about how long one can afford to keep such operations in-house. In the current economic climate it makes good business sense to outsource IT services and Interxion is well-placed to provide 21st century data centre infrastructure to the banking community.

 




Further information
interxion
www.interxion.com


   
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