Thought Leaders

 

Inkjet papers that get your message across

Personalised messages to help boost response rates are set to become essential marketing tools and for maximum impact you need maximum print quality. International Paper combines high quality paper with full colour inkjet printing performance to guarantee an impressive result.

Transpromotional print and direct mail are set to grow considerably in the coming years as highly personalized messages have been shown to dramatically increase response rates. And to reach maximum impact, one needs maximum print quality. There is no better carrier for your message than International Paper inkjet papers. The combination of high quality paper and full colour inkjet printing guarantees a sharp, impactful output.

The IP range – JetSet, JetSet Nature and JetStar – supports migration from analogue to full colour digital printing. It is ideal for transactional print, transpromotional print, direct mail, billing and other applications, where novel concepts based on personalized colour and the right combination of picture and message are sure to boost sales.

In markets with high volume customer communication such as banking, utility bills, telecom and fundraising, it’s all about getting your customer’s attention and creating customer loyalty.

Starting in 2001, with the new world of black and colour variables in mind, International Paper in partnership with Kodak developed JetSet. Especially designed for the Kodak Versamark printer, JetSet was granted the prize of ‘Paper Excellence Award’ by Kodak in 2003.

International Paper has continuously improved its paper quality over the years and extended the range for use not only on Kodak Versamark but on IBM, InfoPrint, Screen Truepress, Océ JetStream, Dotrix Transcolor printing systems. All our inkjet papers are compatible with the hightech printers.

The JetSet
JetSet is a high quality treated paper for superior double-sided printings, especially designed for CMYK process colour applications with dye and pigmented-based inks. The outstanding water-fastness guarantees a durable print result. JetSet paper range is from 70–120 gsm with a 90 gsm that is APA CS accredited for CBSII applications for banking applications. In addition, JetSet is PEFC and EU Ecolabel certified.

JetSet Nature has been added to the range as an environmentally friendly paper which offers the perfect alternative to high white papers. It is made with no optical bleaching agents, revealing the natural shade of the paper. It offers a great opportunity to differentiate your communication while reducing your impact on the environment. JetSet Nature is available in 70 gsm and brings the same printing performance as JetSet. Jetset Nature is also cer tified with PEFC and EU Ecolabel.

JetStar is the latest addition to the range, launched in 2009. Par ticularly well suited to the new generation of pigmented inks, it offers a higher whiteness, velvet finish and a wide grammage range from 80–160 gsm. And its environmental pedigree is also exemplary, with PEFC and EU Ecolabel certifications.

All the inkjet papers are produced in accordance with the ecological standard ISO 14001 as well as with ISO 9001. They are manufactured at International Paper’s mill in Saillat, France, one of the most efficient in the world in terms of energy efficiency and CO2 emissions. FBA

 

Further information
International Paper
Website: www.internationalpaper.com


   
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