The Real Deal
the development of ever faster and more sophisticated printers and papers presents a great opportunity to generate added value from customer communications with transpromo printing. global paper provider m-real Zanders offers high-quality materials to enhance this process.
since the print industry’s most recent Drupa event in 2008, the transpromo market has been given new opportunities in personalisation and advertising potential, with new high-speed inkjet printers, which were presented at the event by several machine manufacturers.
For companies such as financial institutions this is an opportunity to print account statements and fill the blank spaces with personalised messages and advertisements. It is a cost-effective solution that enables banks to gain more attention in terms of customer relationships and to strengthen brand awareness. Coloured advertising printed on specially developed papers draws attention to billing material such as credit card statements.
Opportunity knocks
Recognising this opportunity, machine manufacturers such as Kodak, Hewlett packard, océ, agfa and Infoprint have introduced high-speed inkjet printers with different types of technologies. all these printers claim to be fast, with high-quality printouts:
- The Hp t300 Color Inkjet Web press has a maximum speed of 400 feet per minute and resolution of 1,200x600dpi.
- The agfa Dotrix transcolor has a speed of up to 29,000 a4 pages per hour and a resolution of 300dpi grayscale, 900dpi perceived resolution.
- The Kodak prospEr s10 has a print resolution of 600x600dpi.
- The océ Jetstream has CmYK full- process colour output speeds up to 656fpm with 600dpi resolution.
New trends
New trends in high-speed inkjet printing and the opportunities presented by personalised direct marketing will have an impact on the transpromo market. m-real Zanders offers a special selection of papers for transpromo usage, available with three surfaces: uncoated, surface treated and matt coated. the company offers a customised solution to meet individual requirements and find the right paper to satisfy the print quality demanded.
On REFLEXION
REFLEXIon is the inkjet paper collection, produced by m-real Zanders, specially developed to ensure outstanding printed results for inkjet printing techniques. rEFLEXIon is produced in the m-real speciality papers mills in Germany. one of the key focuses of the m-real speciality papers mills is the development, production and converting of high-quality inkjet papers.
to provide the best possible solutions to their customers, the company is consistently investing in new technologies, equipment and logistic systems. as highly innovative papermaking, coating and converting mills with modern production equipment, they are able to provide state of the art, off-the-shelf products, as well as tailor-made base papers and individualised coating formulations.
rEFLEXIon neat is an uncoated digital paper for coloured and monochrome inkjet printing. rEFLEXIon neat can be used for transaction and transpromo applications using web inkjet printers. It is available in 80gsm.
rEFLEXIon crystal is a surface-treated digital paper for inkjet printing with higher colour density and brilliant sharpness for higher demands. It offers outstanding results using web inkjet printers for transpromo and direct mailing for marketing communication. It is available in 90gsm.
rEFLEXIon matt is a fast-drying premium matt coated inkjet paper for sharp text and vibrant coloured graphics.
rEFLEXIon matt is a premium paper to be used for high-quality applications using web inkjet printers. It is available in 95gsm, 120gsm (one side coated) and 100gsm (two sides coated). |
