The backbone of transpromo
Tough times often produce inspirational ideas. Paper invoices are guaranteed an
attentive audience, so UPM suggests using them to carry transpromo marketing
and transactional messages at the same time.
 The term ‘cost-efficiency’ has become
acutely familiar to us lately. The
economic downturn has prompted
companies to seek more efficient solutions
for their basic operations. In increasing
numbers, large corporations have taken up
e-invoicing and thus enhanced their business.
E-invoicing, however, poses a new challenge to
companies: how to maintain good customer
relations and reinforce customer loyalty if
regular customer contacts consist of mere
money transfers in cyberspace.
The emerging solution to the problem is the
paper-based transpromo which offers entirely
new possibilities to companies invoicing
their customers. It cuts costs by combining
marketing and transactions into a powerful
message printed on a single sheet of paper.
The core of the campaign
A great deal is required of the paper used
in transpromos. It needs to present the text
clearly and the colours brightly; the result
must not be pale and washed out.
The European transpromo market is
orienting itself toward full-colour inkjet
printing, for which UPM-Kymmene
Corporation can supply precisely the right
product. Thanks to long-term extensive
product development work, the company has
succeeded in combining the functionality of
the paper in every work stage, its printability,
and its environmental credentials with a
competitive price.
Of all of the company’s papers, UPM
DIGI Jet has been designed specifically for
inkjet printing. In addition to DIGI Jet, UPM
DIGI Print is also exceptionally suitable for
transpromo documents. Good readability
of the text and the possibility to achieve
impressive colour printing are emphasised
in these products. With these papers
the optimal performance is guaranteed
throughout the work process.
The combination of transactions with
marketing and the careful targeting of
messages diminish the need for mass mailing,
thus the carbon footprint is reduced for the
company doing the invoicing. Everything,
however, starts with selection of the right
paper for the product.
The greatest absolute strengths of paperprinted
marketing material are its sustainability
and recyclability. All of UPM ’s mills receive
their fresh fibre from sustainably managed
forests, which is guaranteed by the mills’ PEFC
and FSC chain of custodies.
UPM aims to reduce its overall fossil
carbon dioxide emissions and thereby
shrink the carbon footprint of its products.
To achieve this, UPM has heavily invested in
carbon-neutral energy sources and improved
the energy efficiency of its operations. Since
1990, UPM has already achieved a 40%
reduction in its fossil CO2 emissions per
tonne of paper produced.
One demonstration of UPM ’s solid
environmental know-how is the EU Eco-label
carried by all papers aimed at transpromo end
use. The label is granted in consideration of
the product’s environmental impact over the
course of its entire lifecycle. It guarantees that
the chemicals used, the energy consumption,
production emissions, and waste treatment
in the production process all meet strict
environmental requirements.
Three tips for choosing the right paper:
- 1. Choose the paper that is designed
precisely for the desired printing method
and end use.
- 2. Check that the company takes care
of all its environmental impacts.
- 3. Require expertise from the paper
supplier you have chosen. FBA
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