Transpromo

Today’s economic conditions require banks to do more with less, but optimising marketing spend sometimes requires new tools and techniques. These banks are facing the challenges of new distribution channels, a 24/7 global economy, pressure to deliver identifiable ROI, and the need to deal with rapidly-developing technologies that are changing the face of marketing. Transpromo offers efficiency promotes customer loyalty and creates cost savings, yet many marketers have not recognised its value.

Future Banking looks at how Transpromo communications can deliver techniques for saving and making money, reducing operational costs and driving revenue through cross-selling and up-selling, as well as managing the customer life cycle.

Thought Leaders
	Issue 2009-2		Inkjet papers that get your message across International Paper Click here to read
			Go paperless at your peril Bill Parker, GMC Software Click here to read
			The real deal M-real Zanders Click here to read
			Statement of Intent Sebastian Landesberger, Executive Vice-president, Océ Click here to read
			The backbone of transpromo UPM Click here to read
			A happy medium Danny Mertens, Xeikon Click here to read
			Transpromo: Money in the bank Roland van Hees, MD, Pitney Bowes Click here to read