Under the terms of the agreement, Alliance Data will provide Haband with a set of private label credit card services, including account acquisition and activation; receivables funding; card authorization; private label credit card issuance; statement generation; remittance processing; customer service functions; and marketing services.
Anthony Gaudio, CFO of Haband, said: Haband places a great deal of emphasis on delivering a positive shopping experience for our customers, and this new private label credit card program will further enhance that experience. Alliance Data’s retail industry experience and their breadth of multi-channel credit and marketing capabilities make them the ideal partner for launching this program, extending our brand and ultimately helping drive sales for Haband.
Ivan Szeftel, president of retail services for Alliance Data, added: We’re looking forward to this new partnership with Haband. Through our full suite of private label credit card services, we have the ability to engage and incent Haband customers through targeted on-brand communications that build stronger customer relationships and brand loyalty. Our solution will allow Haband to connect with their customers, increasing sales and extending the brand.
