Cardlytics has launched more than 50 national retail merchants across its transactional marketing platform to deliver targeted promotional offers to consumers through its online banking statements.
Cardlytics has said that its platform allows banks and retailers to combine resources in targeting consumers using any combination of parameters, including merchants and merchant categories where someone shops, how much they spend and where they live.
Offers are delivered to consumers through their online banking statement, with all customer data held private and secure within each financial institution, thus protecting each user’s personal information and anonymity.
The full-service solution targets customers based on debit or credit card transaction data, then tracks the delivery, activation, purchase and fulfillment of retail offers, allowing retailers to directly assess their online advertising’s impact on actual purchases.
Hans Theisen, chief revenue officer, said: “Cardlytics’ platform has proven to be consistently successful with national and local retailers, both on and off line. The customer response within the channel has been phenomenal, with results far beyond our expectations. For instance, one grocery store is experiencing response rates higher than 40%, which is unparalleled in any other channel. As our progress continues, our detailed measurements will enable merchants to optimize campaigns and experience even more substantial returns.”
Cardlytics offers rewards to customers based on their individual purchase behavior. Cardlytics’ multi-channel approach includes online banking, SMS, e-mail, mobile, online-mall and social networks.
