With Mashreq Novo cards, users can spend anywhere on their credit card, accumulate loyalty points and redeem them for free tickets and refreshments at Novo Cinemas.
In addition, the cardholders will have access to dedicated ticketing and F&B counters, and will get complimentary invites to movie previews and screenings.
The card also comes with a complimentary TAP n GO NFC-sticker that can be used to make instant payments by just tapping the mobile phone.
Mashreq payments head Nimish Dwivedi said: "Discounts on movie tickets have become passé -The new Mashreq Novo card’s market-defining loyalty benefit ensures that we add ‘entertainment’ to even the most mundane of spends.
"So the next time the cardholder buys groceries or a cup of coffee, he gets that much closer to watching the next big blockbuster! We have also radically altered the discount proposition – instead of the typical Buy-1-Get-1 or weekend discount offers on tickets, our customers get 50% off every ticket, booked across channels on any day of the week.
"The value to the customer is thus huge. Add to this, the ‘queue-busting’ benefit that TAP n GO and the dedicated counters provide, and you have a Card that is leagues ahead of competition and is the ultimate cinema companion."
Novo Cinemas CEO Debbie Stanford Kristiansen said: "The new Novo Entertainment Credit Card not only makes it possible for cardholders to avail special discounts and make purchases as easily as ‘TAP n GO’, it allows us to reward our loyal customers as we strive to deliver on our promise of A Great Time Out."
