Longtop Financial Technologies, a Beijing-based software developer and solutions provider for the financial services industry in China, has won a contract to develop a customized analytical data mart for credit cards for National Commercial Bank in China.
It has reported that as a Business Intelligence (BI) application, the analytical data mart system enables the National Commercial bank’s credit card division to generate meaningful information about its credit card holders, which allows the bank to identify, segment and classify the valuable members within a target group and understand customers’ needs. Additionally, the system helps to protect the bank against fraudulent transactions.
Weizhou Lian, CEO of Longtop, said: As the competition in the banking industry has intensified in recent years, Chinese banks increasingly rely on Longtop’s BI applications to differentiate service offerings and improve customer satisfaction. Having developed similar solutions for other leading banks in China, we are very pleased to work with this customer to enhance its business intelligence capabilities.
