The changes are effective immediately, and all future business activity will be conducted under the new name. The purpose of the name change is to better align the company’s identity with its expanded product and service offerings, correlating with its recent acquisition by KBC Financial Products, a wholly owned subsidiary of Belgian-based KBC Bank.
The retail division of World Alliance Financial continues to focus on the reverse mortgage business. Lender Lead Solutions, a source for reverse mortgage leads and wholesale reverse mortgage loan provider in the US, is maintaining its current branding and will operate as a separate organization within World Alliance Financial, as will The Senior Lending Network, the company’s consumer education program.
David Peskin, CEO of World Alliance Financial, said: We believe the name change, in conjunction with our new logo, better reflects the company’s strong presence in the marketplace and recognizes our growth and progressive vision. One thing that has not changed is our commitment to the reverse mortgage industry, and we look forward to continuing our customer relationships as we build our business.
