With the instant issuance solution, WesBanco customers will now receive new EMV secure debit cards in seconds at local branch locations.
WesBanco vice president and electronic banking manager Jason Plotner said: “We’ve earned our reputation through a strong commitment to providing customers with the very highest level of service, and instant issuance is a natural extension.
“Card@Once® is one of the most innovative technologies that we have ever introduced, from the smooth implementation process to the customer response and satisfaction. It’s simple, secure and delivers an unparalleled level of convenience to our customers.”
Beyond providing convenience, the solution yields cards containing an EMV chip, which provides increased security by dynamically generating card information at point of purchase—rendering that data useless if ever compromised. The Card@Once deployment represents a successful collaboration among WesBanco, Harland Clarke and CPI Card Group.
Harland Clarke president and CEO Dan Singleton said: “In an on-demand world, instant issuance has become an important brand differentiator for financial institutions by providing a meaningful, efficient customer experience and building loyalty.
“It often takes 7-10 business days for a new card to arrive in the mail. Card@Once — which can put a fully functioning, secure and permanent card in a customer’s hand in less than a minute — is a fantastic solution to meet WesBanco’s needs of staying competitive in the market and building their card portfolio profitability, while providing world-class service to its customers.”
When a WesBanco customer requests a new or replacement card, the Card@Once solution allows the data to be securely transferred from the branch location to CPI Card Group, which processes it into an encrypted file and returns the data electronically. Card@Once then encodes the data onto the chip and prints the card, delivering a personalized, ready-to-use card within seconds.
In addition to seamless interoperability with the bank’s internal systems and user-friendly nature of the technology, the ability to print EMV debit cards was a deciding factor in WesBanco’s selection of Card@Once.
CPI Card Group Nashville financial card operations vice president and general manager Tom Knaus said: “Thanks to accelerated market adoption and awareness, the role of instant issuance has evolved from that of an emerging technology to an expected convenience, while also reducing operational costs and increasing revenue.
“Implementing Card@Once reinforces WesBanco’s mission to maximize customer service at new account opening or emergency card replacement. It also illustrates their commitment to security; the service is a new channel through which chip cards can be delivered quickly and without incurring higher costs associated with mass portfolio replacement.”
