Halifax consumers will now be the first to get targeted offers through online and mobile banking channels, from retailers such as Morrisons, Argos and Homebase.
Based on the purchase habits of the customers, Cardlytics allows retailers to offer marketing offers, including cash-back offers, to Halifax customers in an exactly targeted way, through online and mobile banking channels.
Cardlytics UK managing director Charlie Humphreys said, "The ability to use an online media to generate measurable in store as well as online sales has been particularly valued, together with the very strong return on investment."
Without printing any kind of vouchers or entering codes, consumers can activate the offers by a single click and earn cash back of between 5-15% on their purchases by using their debit or credit card, according to the company.
It also allows retailers to easily evaluate the success of their campaigns, which in the US have seen incremental sales growth of up to 30% depending on the category.
Cardlytics has collaborated with nearly 400 banks, besides national retailers, restaurants and service providers within four years since its launch in the US, and has driven more than $500m in retail spending during the fourth quarter of 2012.
Cardlytics payment by results model ensures that retailers don’t pay until results are achieved and to enroll with Cardlytics program, retailers do not need to install or implement any point of sale changes or staff training processes.
