Using the dashboards, customers of both services will be able to understand the comparison between internal site trends, seen through Adobe SiteCatalyst, and consumer behavior on competitive Websites, delivered through Experian Hitwise.
Using side-by-side comparisons of internal and external visitor metrics of the dashboards, clients can now plan more efficiently, and correlate campaign and channel analytics with upstream, downstream and custom traffic sets.
This full view helps marketers better understand and react more quickly to market threats and opportunities.
Experian Hitwise general manager Simon Bradstock said Adobe Online Marketing Suite platform enables the company to bring data set of online consumer insights and competitive intelligence and is a leap forward in delivering greater flexibility and applicability of that data.
