Mocapay merchants can now access an additional payment type, the ability to learn critical demographic information about their target consumer, and the ability to engage one-on-one with their customers through Mocapay’s integrated mobile marketing database.
Customers using a Mocapay mobile wallet at participating Mocapay enabled merchants will have the ability to connect their association branded payment card to their existing mobile gift and mobile loyalty accounts.
Mocapay president Doug Dwyre said this is the first time customers visiting merchants with Mocapay enabled point-of-sale will have the opportunity to pay using association branded payment cards. Not only will customers earn loyalty points through merchant programs, but also through their existing reward programs with payment cards.
