CitiDirect PRISM is the latest addition to Citi’s overall performance and risk measurement capabilities, which deliver a suite of services such as rate of return, asset allocation, attribution analysis, fixed-income attribution, risk and transaction analytics, ex-ante risk, composite maintenance and flexible reporting in an integrated solution. Calculations follow the Global Investment Performance Standards (GIPS) guidelines and offer a detailed comparisons against custom or market indices.
With CitiDirect PRISM’s heat-mapping capabilities, asset managers can aggregate multiple, manually-generated reports into a single information view to enhance efficiency and improve decision-making.
A key component of CitiDirect PRISM is its decision-support functionality. Dashboard views for chief investment officers, portfolio managers, risk managers and product distribution teams provide insightful information about complex data relationships across performance, attribution, investment operations and sales across multiple products and asset classes.
CitiDirect PRISM has multiple benefits over existing tools including: visualization of complex information enabling the aggregation of large, disparate data sets so users can easily recognize complicated data relationships to assist them in managing their business strategies; the ability to ‘manage by exception’ by quickly spotting patterns and anomalies that could be missed in large reports or static charts; and flexible aggregation and reporting dashboards to meet clients’ specific needs.
Neeraj Sahai, global head of securities and fund services at Citi, said: “CitiDirect PRISM demonstrates our ongoing commitment to market innovation and leading-edge technology for the benefit of our clients. The heat-mapping technology that powers this new middle-office tool enables a fund’s executives and asset owners to view their portfolio performance and risk exposure in an intuitive manner that aids in their investment and risk management processes.”
