TSYS, a provider of outsourced payment services and Cyprus-based Marfin Laiki Bank have unveiled Woman’s Card in Cyprus designed exclusively for women. The Woman’s Card is supported by TSYS’ prime licensed card management solution.
The Visa-branded credit card is linked with a loyalty programme that allows cardholders to redeem points as vouchers for free purchases from a range of stores for women. The card’s key differentiator that it focuses on women’s welfare, such as free mammography or osteoporosis tests, travel insurance, purchase protection insurance and home care services.
Rodoula Hadjikyriacou, director of retail banking at Marfin Laiki Bank, said: “We are very excited about the launch of our new Woman’s Card. With TSYS’ support, we’ve achieved a new milestone in the Cyprus market by bringing a truly unique card to market.”
Kelley Knutson, executive vice president of TSYS International, said: “By leveraging Prime’s rich functionality and flexibility, Laiki Bank has been able to tailor its products and services specifically to meet the needs of its customer base. This demonstrates once again that Prime is a platform for payments innovation.”
