National Bank of Abu Dhabi (NBAD), a UAE-based bank, has opened a new call centre in Abu Dhabi. The new call centre provides 24-hour access and personalized customer support to all of NBAD customers. Customers can access a range of banking services from a multilingual staff. Going forward, the bank plans to expand its call centre service across the GCC starting with Oman.

John Malouf, general manager of consumer banking group at NBAD, said: “We are delighted to launch NBAD’s new call centre officially, which comes as a confirmation of NBAD’s commitment to provide the best banking products and the highest standards of service to our valued clients. Needless to say, customers are at the core of our business success.

“At NBAD, we pledge to provide innovative, efficient, and secure products and services to give our customers a convenient banking experience. Therefore, we are constantly looking for new ways to enhance our relationships with our customers.”

Ahmed Al Naqbi, senior manager of channels and electronic banking services at NBAD, said: “In the first three quarters of 2009 the 24-hour call centre of the National Bank of Abu Dhabi, the number one bank in the UAE, received over 3mn calls and generated many sales leads.”