Cincinnati-based UniRush Financial Services and Visa have renewed and expanded their long-standing relationship.

As part of the agreement, UniRush will continue to offer the Prepaid Visa RushCard, providing financially underserved consumers with an alternative to cash and checks. Additionally, UniRush will enable its Prepaid Visa RushCard products to participate in Visa ReadyLink, Visa’s prepaid load network, extending the reload services to RushCard members.

Ram Palaniappan, general manager of RushCard, said: “The RushCard mission is to empower our members by giving them access to services that help them reach their personal and financial goals. Through our expanded relationship with Visa we can continue to offer valuable tools and services that provide financial freedom to those that need it.”

Brian Triplett, global head of prepaid products at Visa, said: “We look forward to building upon our long standing relationship with UniRush, and collaborating to bring greater access and convenience to consumers seeking a better alternative to a cash-and-carry lifestyle. As consumers look to stay in control of their daily finances, prepaid cards – like the Prepaid Visa RushCard – can help consumers better manage their money, pay bills, receive deposits, and spend within their means.”