Spanish banking group Santander’s UK businesses, Abbey, Alliance & Leicester, and Bradford & Bingley Savings, are all set to undergo brand makeover. The move is in line with the image of their owner, following last year’s takeover by the Spanish banking giant, reported Liverpool Daily Post.
Earlier it was reported in May that one of the key drivers in implementing the brand change had been the switch to Santander’s global IT platform, Partenon. The change in the IT platform allows Santander to offer its full range of products across enlarged UK network.
On the whole, 20 regional corporate and commercial banking divisions will go through the changes during the remaining of 2009, including those in Manchester, Liverpool, Hull, Glasgow, Cardiff, Birmingham and Reading, and are expected to be re-branded as Santander Corporate Banking.
Steve Pateman, Head of Santander Corporate Banking, said: “Santander has a clear strategy of increasing its presence in the UK corporate market and the re-brand to Santander Corporate Banking is a clear demonstration of our ambition to become the bank of choice for businesses.”
“By bringing together the local knowledge of Alliance & Leicester’s regional corporate banking centres, the specialist sector knowledge of Abbey’s corporate banking teams and Santander’s credibility as one of the strongest and best capitalised banks in the world, we can provide customers with a very compelling banking service,” he added.
