The service will enable Emirates NBD accountholders to send Western Union Money Transfers directly from their bank accounts via online banking, their mobile phones and more than 700 ATMs in the region.

Once launched, Emirates NBD accountholders will be able to send money to anyone within the UAE and to more than 400,000 Western Union agent locations in 200 countries and territories.

Western Union senior vice president for the Middle East and Africa Jean Claude Farah said that the account-based money transfer service is a key component of Western Union’s electronic channels strategy.

"Our goal is to offer convenient ways to move money. This alliance with Emirates NBD is a clear example of two leading companies collaborating to meet the fast-evolving needs of consumers for technology-driven innovations and services," Farah added.