The solutions will assist the bank to support its Universal Associate model more effectively, by delivering the same customer experience for deposits and loans across all channels, said the bank.
Harland Financial Solutions business development executive vice president Scott Hansen said that seamlessly integrating the retail and online environments to meet customer expectations for accessing banking services when and where they want is essential to the success of financial institutions now and in the future.
WSFS Bank claims that the integration of LaserPro with DecisionPro for loan decisioning, uOpen for self-service loan account opening, and Encore for branch automation and sales & service will combine the branch and online channels for consistency across deposit and loan account opening.
Apart from this, the business intelligence supplied by Touche Analyzer and marketing channel management of Touche Messenger will develop WSFS Bank’s cross-selling techniques and results, regardless of how or from where its customers interact with the bank.
WSFS Bank, a primary subsidiary of WSFS Financial Corporation has $4.3bn in assets on its balance sheet and $11.6bn in fiduciary assets, including approximately $1bn in assets under management.
