Conventional CRM solutions often don't deliver on their promises and very rarely build extraordinary customer relationships for three reasons:
1) Sales and support people find them too cumbersome to use
2) It's too difficult to adapt them to the needs of your individual business
3) They are too expensive to put in the hands of every customer-facing employee.
The result: companies spend a lot of money on solutions that are unable to deliver complete views of the customer, have low adoption rates and are not fit for purpose to truly enable extraordinary customer relationships.
The biggest asset banks have in winning and retaining their customers their reputation for trustworthiness and stability. Trust for new financial services does not occur at the speed of technology. So how do banks leverage the existing relationships they have with their customers?
To keep pace with the market they need to constantly evaluate whether their financial system can meet the technology and data security needs. Also, changing regulatory requirements require banks to be compliant in terms of protecting their customer's sensitive data. Banks can no longer afford to use legacy systems that are ill equipped to deal with modern day requirements.
Sugar is the industry's most highly customisable CRM platform based on open technologies. Only Sugar gives users the level of flexibility needed to truly create differentiated, winning customer experience strategies. Whether your software is deployed on site, in the cloud, or on-demand, Sugar offers the same level of functionality, customisation and integration with third party systems and tools.
You will be able to support extraordinary customer relationships knowing that Sugar will integrate with your existing systems and emerging technologies. Using Sugar, you will be able to accomplish the following:
Sugar is in a unique position to enable banks to integrate with their legacy data sources and create a business model that will protect and grow their existing customer base. With Sugar banks can build a scaleable platform that will easily integrate with the new financial software applications in the future. Rather than get left behind banks can now embrace innovation and use technology as a powerful enabler to improve customer experience and reduce cost. SugarCRM will help you to understand how to think of your business from the customers' point of view.
Also, designed with the individual in mind, Sugar offers the most innovative and intuitive user experience on the market. Using Sugar's modern and immersive interface, every customer-facing employee can effectively engage with customers benefitting from a consistent Sugar experience regardless of the access point or device used. Embedded collaboration tools help break down departmental silos and increase engagement and service levels. Best of all, Sugar provides contextual intelligence from internal and external data sources - all within a single dashboard - to drive more actionable insights for every user.
Gartner has rated SugarCRM a "visionary" three years in a row in their Magic Quadrant, and millions of people from companies large and small are turning from yesterday's CRM solutions to rely on Sugar to manage customer relationships. IBM is using Sugar in one of the largest CRM deployments in the world. Other industry leaders like Sennheiser, HTC, Sherwin Williams and Venetian Macau are too.
SugarCRM UK Ltd
Customer service in European retail banking Customers have seized control of how they are 'sold to'. Partly because of the wide variety of suppliers and partly due to the large number of information sources and communication methods at their disposal.