Al Baraka Bank Tunisia, a subsidiary of Bahrain-based Al Baraka Banking Group (ABG), has changed its identity from Bank Et-tamweel Al-Tunisi Al-Saudi to Al Baraka Bank Tunisia, to have a new corporate identity for the group and its subsidiary banks.
Al Baraka Bank Tunisia commenced its operations under the name of Bank Et-tamweel Al-Tunisi Al-Saudi in 1983 as an offshore bank licenced to take deposits from residents and provide a number of Sharia-compliant services. The bank currently has 8 branches in major Tunisian cities and centres.
Abdul Elah Subahi, chairman of Al Baraka Bank Tunisia, said: “The launch of the new corporate identity of Al Baraka Bank Tunisia was a fitting and timely step as it comes at a time when the bank was going through a comprehensive development exercise that included products and services, jobs and functions and human and financial resources.
“These development changes will further be strengthened by the launch of the new corporate identity which highlights the fact that the bank is part of a larger group, and as such emphasizes the strong position of the bank and its ability to expand in the domestic market.”
Adnan Ahmed Yousif, member of the board of directors of Al Baraka Bank Tunisia and, president and chief executive of Al Baraka Banking Group, said: “During the second quarter of this year, we launched the new corporate identity of ABG group at highly publicized unveiling ceremonies held at head office and the subsidiary units of the group. The new corporate identity requires us to adopt a set of policies and high ethical and professional standards with regard to the offering of innovative and efficient Sharia-compliant services and products .
“To achieve this, we put in place a number of programs and plans which are currently being implemented to embody the theme of the new corporate identity of the group in being a partner bank to our customers, investors and all stakeholders.”
