British Airways and American Express have renewed their strategic partnership. The new agreement, managed by British Airways’ rewards subsidiary – The Mileage Company, includes three consumer co-brand cards, a corporate co-brand card and merchant acceptance agreement. As per the agreement, British Airways American Express consumer and corporate cardmembers in the UK can continue to collect BA Miles and on business points respectively.
Furthermore, the American Express Membership Rewards agreement, launched in August 2008, is for the first time extended into the US. As a result, for the first time, by the end of this year, US American Express cardmembers will be able to transfer membership reward points into British Airways’ Executive Club Frequent Flyer program for travel on British Airways and Oneworld partners.
Andrew Swaffield, managing director, The Mileage Company, said: In these difficult times it is more valuable than ever for customers to be able to get something back from their everyday spending. The partnership between British Airways and American Express has been very popular with customers and I’m delighted that we’re continuing our partnership. Extending our new American Express Membership Rewards relationship into the US market is a natural progression after our successful launch in a number of other markets last year. We are delighted to be strengthening our partnership in this way.
Raymond Joabar, managing director, American Express UK and Ireland, commented: Working with British Airways has helped us strengthen Cardmember loyalty and grow our businesses in the UK and around the world. This partnership is a win-win for both companies and importantly for customers. Our BA co-brand cards are amongst our most successful products. This is a great opportunity for us to enhance our Card portfolio with one of the world’s most respected airlines and to extend our popular Membership Rewards redemptions in the US.
