GE Money, the consumer lending unit of General Electric Company and Bernina, a manufacturer of sewing and embroidery systems, announced a multi-year extension of their consumer financing agreement, originally formed in 2002.
The no annual fee Bernina credit card offers customers special financing options and additional savings opportunities throughout the year. The card is managed by GE Money’s Sales Finance unit. The card is managed by GE Money’s sales finance unit, which provides billions of dollars of consumer financing through more than 145,000 small and medium businesses on main streets across the US.
The Bernina credit card can be used at over 500 authorized dealers to purchase any of Bernina’s complete line of state-of-the-art sewing and embroidery machines, sergers and embroidery software. Bernina dealers also use GE Money’s Web-based finance management portal, Business Center. Business Center provides business clients with an easy, secure way to manage their credit programs and better serve their customers.
Martin Farve, president of Bernina, said: “For over seven years, Bernina and GE Money have partnered in providing a valuable financing solution and we look forward to continuing this relationship for years to come. The Bernina credit card is a great way for our customers to finance our sewing and embroidery products they have always wanted and begin creating new sewing projects today.”
Sharon Burkitt, vice president of specialty industry at GE Money-Sales Finance, said: “Bernina is an industry driver in innovation, product excellence and garnering customer loyalty. The Bernina credit card is an excellent option for customers looking to make a purchase and stay within their budgets.”
