Blackhawk Network, a California-based third-party provider of prepaid gift-cards, has announced that its Rewards Visa Gift Card will be offered to businesses through its incentives and rewards business-to-business program.

According to the Blackhawk Network, it’s incentives and rewards program offers a variety of prepaid products including the brands in many categories such as fashion, home, open network, ticket, sports and local merchant prepaid cards. Retail partners include; Applebee’s, Bass Pro Shops, Chili’s Grill & Bar, The Home Depot, iTunes, Regal Entertainment Group, SpaFinder, Travelocity, and more.

Reportedly, the Visa Gift cards can be customized with a variety of personalization options, such as company logo and branding, custom card and carrier messaging, variable expiration dates, and variable value loads. The company has said that the card can be redeemed anywhere Visa debit cards are accepted.

The company has added that the companies can tailor their gift card program to fit their client’s needs, via print on demand technology, customization, personalization and reporting options. With Blackhawk’s remote activation capabilities, individual recipients can activate their gift cards on demand, creating a transaction for the client and flexibility for the recipient.

Talbott Roche, senior vice president at Blackhawk Network, said: “By launching the Blackhawk Rewards Visa Gift Card, we’re giving businesses greater choice and flexibility in the products they choose for their own incentive and motivation programs. Consumers want variety and selection; therefore we listened and tailored our program accordingly. It’s a great pleasure to announce that our incentives and rewards program offers all categories of cards, including open network cards that can be customized for individual needs.”