BMO Bank of Montreal has renewed and increased its investment in Gomez’s Web application performance monitoring solutions, to further strengthen its brand and competitive edge in the online financial services industry. By expanding its investment, BMO will now monitor the performance of key touch points that would help to continually improve the online customer experiences for all users.
Gomez has said that its Web performance monitoring solutions help businesses like BMO identify and resolve issues by measuring how Web sites and Web transactions perform from the ‘outside-in’ – from their end-users’ perspective. It provides BMO with alerts to performance issues in real-time before customers complain and deliver granular, object-level data that isolates issues and their root causes. BMO can also be able to baseline and track performance thresholds, prioritize and escalate troubleshooting when issues occur, as well as manage service-level agreements between its business, IT operations and development/QA teams.
Bal Sahjpaul, director of ebusiness at BMO Bank, said: A positive online experience can strengthen brand loyalty, especially banking online. It’s not just a matter of speed but confidence in the success of the online experience. In this highly competitive financial services market, BMO’s brand must also represent a top-quality online experience and Gomez’s Web performance monitoring solution helps us ensure we deliver on that promise.
Matt Poepsel, VP of Performance Strategies at Gomez, said: Performance issues can occur anywhere in the highly-complex Web application delivery chain – behind the firewall, in the cloud, via third parties, ISPs, as well as on end-users’ PCs. Ensuring Web pages and transactions perform well is a must-have for any organization doing business over the Web. The sure-fire way to avoid and resolve issues before they impact your customers, your brand and even your revenue is to continuously monitor performance from the end-user’s perspective.
Gomez offers Web application experience management, providing an on-demand platform that organizations use to optimize the performance, availability, and quality of their Web and mobile applications.
