In her role, Cilliers will be responsible for expanding the presence of DataCash brand and product portfolio as well as revenue growth globally.
Cilliers’ primary focus will include driving strategy and new product innovation, leading the marketing and communications function and optimising business opportunities and alliances for global growth.
Cilliers joins DataCash from GlobalCollect where she was vice president of Global Partnerships & Alliances and supported channel sales as well as market awareness of GlobalCollect’s presence and services globally.
Prior to GlobalCollect, Cilliers worked with CyberSource as head of European Business Development.
DataCash president Ajay Bhalla said that Masha has a proven record in the development and growth of regional and cross-border payment businesses across many verticals and different channels.