Aimed at online merchants and acquiring banks from a white label perspective, the new technology will reduce the costs of fraud and approve more genuine orders with pin-point accuracy, regardless of the channel or geographic market were the transaction originated from.

Commenting on the launch of the new technology, DataCash president Ajay Bhalla said, "GateKeeper:2.0 has been developed in collaboration with MasterCard to completely revamp fraud & risk management for merchants."

The next generation technology enables merchants to alleviate the direct impact of fraud, optimize the overall experience for their legitimate customers and capitalize on the growth opportunities associated with geographic expansion and multi-channel commerce.

The GateKeeper:2.0 technology offers business establishments with increased web sales revenues, improved efficiency through reduction in transactions sent for manual reviews as well as enhance visibility and control by processing, managing and reporting on all transactions.

It has been developed on DataCash’s existing GateKeeper platform, which currently screens over 30 million transactions per month, from 30,000 merchants across 180 nations across the globe.

Set up in 1996, DataCash Group offers multi-channel global payment processing services and advanced fraud prevention and risk management technologies to merchants and banks.