The bank will support its Amirah customers with a dedicated team of female banking professionals, who will provide operational assistance as well as advisory services relating to personal wealth management and commercial ventures, in exclusive areas created within some of its branches.
Initially, the service is being launched at its Ras Al Khaimah branch and the bank plans to expand it to six other locations during 2009. The bank also plans to establish eight to 10 “Ladies Only” departments and branches by the end of 2010, all over the UAE.
Mohammad Amiri, Head of Retail Banking group at Dubai Bank, said: “Over the past few years, the number of Dubai Bank’s female customers has risen significantly. Women are playing an increasingly active role in financial transactions for themselves, their families and businesses. They are also seeking more personalised services. Amirah is our first step towards meeting these needs, to help them bank with added ease and comfort while adhering to core Islamic values. We are confident that this will greatly appeal to women of all ages and social backgrounds.”
