The card packed with a range of lifestyle and financial features, the Emirati card is expected to be the credit card of choice for UAE nationals, capitalizing on the pride of the Emirati culture, heritage and love for their country by bringing together customised offerings that are aligned with the needs and lifestyle of the local society. Moreover, the credit card aims to recognize and reward Emirati national customers.

The card has been developed in association with MasterCard. In addition, the Emirati card holders will benefit the convenience of using the card in millions of stores and establishments globally.

Ibrahim Al Ansari, CEO of Dubai First, said: “Launching the Emirati Card delivers a competitive advantage for us. It answers a need among UAE nationals for a high value premium credit card that caters to their specific cultural aspirations.”

Yousif Al Suwaidi, vice president and head of sales at Dubai First, said: “Expects a strong demand for the product. There is a gap in the market for this segment of customers who have steady track record in consumer spending.”

Madeha Al Hawai, manager of communications and product manager for the Emirati Card, said: “New card members are welcomed with an exclusive luxury gift which highlights cultural aspects of the Emirati way of life. Other benefits offered by the card include the generous Al Imtiaaz rewards program, concierge services and the Al Himaaya insurance program.”