Fubon Bank (Hong Kong), a subsidiary of Taiwan-based Fubon Financial, has appointed Pei-Hwa Thomas Liang as managing director and CEO of the bank with effect from November 9, 2009.

Mr Liang succeeds Jin-Yi Lee, who will remain as a senior advisor of the bank until the effective date of his early retirement from the service of the bank on December 31, 2009, to ensure a smooth transition.

Mr Liang has extensive experience in financial services and IT. He joined Fubon Group in 2005 and currently serves as head of consumer finance group of Fubon Financial. Prior to joining the bank, he held various senior positions within the group including president of retail banking of Taipei Fubon Commercial Bank and head of IT & operations department of Fubon Financial.

Ming-Hsing Richard Tsai, chairman of Fubon Bank (Hong Kong), said: “Mr Liang brings a demonstrated track record of success to his new role. Since joining Fubon Group in 2005, M Liang has played a leading role in extricating our consumer finance business from Taiwan’s credit card / cash card debt crisis and re-establishing this business as one of the core engines of earnings growth for Fubon Financial.

“The appointment of Mr Liang underscores Fubon Financial’s strategic focus and commitment to the banking business in the region. His deep experience and commercial acumen ideally suit him to lead Fubon Bank’s well established management team. The appointment of Mr Liang will also help further integrate the infrastructure of the bank with that of Fubon Financial to bring forth high standards of sustainable performance.”