GE Capital Retail Consumer Finance, a consumer lending unit of General Electric company renewed its 5-year credit card contract with family-owned, Midwest retailer Meijer to provide credit services and valuable programs to shoppers. The program started in 2003 with the launch of their first-ever private label credit card program for Meijer.
Since launching the private label credit card with GE, the relationship has expanded to include a general purpose Meijer mastercard and a prepaid card program both accepted at establishments outside of Meijer’s.
Jeff Handler, senior vice president of marketing and advertising at Meijer, said: “The Meijer card allows us to help our loyal customers save even more money at Meijer. Meijer credit cards make a dollar go further on purchases that every family needs, helping them in these tough economic times. We are pleased to be extending our relationship with GE which provides customers with a program that enhances our sales and provides unique benefits to cardholders.”
Margaret Keane, president and CEO of GE Retail Consumer Finance, said: ”Our extended partnership will continue to offer Meijer’s customers the value and benefits of the card program. We are happy to continue working with such a retailer in support of their business.”
