Gold Solutions Marketing has retained TransMedia to offer Gold Bullion Credit Cards that are backed by gold bullion or gold bullion coins to the general public. According to TransMedia, subject to the card-issuing bank’s choice and required approvals, either a Visa or MasterCard brand will be issued.
TransMedia said that it would publicize how gold coins and bullion held as collateral for accounts will be stored at Delaware Depository Service Company, an exchange licensed and CFTC approved, fully -secured precious metal vault, where deposits are insured by Lloyds of London.
TransMedia will also incorporate CardWorks, a US credit card service organization into their campaigns as the entity responsible for customer service, including registration, customer contact and all pertinent servicing for the portfolio.
TransMedia will oversee promotional activities of participating organizations, including several cooperating financial and marketing organizations who helped develop the innovative credit card.
Jeffrey Silver, vice president of marketing at Gold Solutions, said: “We chose TransMedia Group to spread the word in the U.S. and abroad about the ground-breaking Gold Bullion Credit Card as we’re certain TransMedia’s experience and excellent track record in launching innovative products in the business and consumer finance industry will help spur its rapid branding and growth.”
Kim Morgan, SVP of TransMedia Group, said: “We’ll publicize The Gold Bullion Credit Card as the first credit card secured by gold that now makes it possible to have your gold and spend it too.
“Public relations will target the more than two million Americans (and even more Europeans and Asians) who already own gold bullion coins, such as American Eagles, British Sovereigns, Canadian Maple Leafs and South African Krugerrands. We’ll publicize how this unique card allows individuals to benefit from the safety and rising value of gold, while providing a credit source independent from an individual’s credit history and credit scores.”
