ICBC said that the new Chonqqing Bishan ICBC Village Bank is well-positioned to capitalize the opportunity to cater to the pent-up demand for financial services among the farmers because of the booming economy linking “Agriculture, Rural Areas and Farmers” there.
Yi Huiman, vice president of ICBC, said: “The bank will adopt a unified approach to support the urban-rural development and the creation of a harmonious society among the villages.
“ICBC, playing its high role as a large commercial bank, takes the initiative to build a talent pool and offer back office technology, service support to village banks. The aim is to create a strong and unique brand of ‘ICBC Village Bank’ and seek sustainable development by the flawless services and execution to win the business.”
Zheng Li, chairman of board of Chongqing Bishan ICBC Village Bank, said: “Bishan ICBC Village Bank will work on two strands. First, increase innovation capabilities to offer financial products and services that match the needs of farmers and micro enterprises.
“The other strand is diversification. To satisfy different requirements of financial services in a village, Bishan ICBC Village Bank will learn from the parent bank on the new products, services and technology and explore the market in intermediary services.”
