The latest development is considered to be a step ahead as the company continues to evolve as architect of a new, data-driven financial technology landscape with its niche banking compliance, risk and analytics offerings.
iCreate Software’s new identity conveys better its financial intelligence and aids memorability / quicker brand recall.
The single, consolidated entity Fintellix will convey both the company’s new corporate and its product/solution brand identity and encapsulate a new product architecture that emphasises its hypothesis around unified, data-driven banking insights as the foundation for building pillars for banking compliance, risk and analytics.
As part of the change, the visual identity of the brand will be transformed across the company’s solution and service offerings.
According to the company, the brand revamp exercise also coincides with its growth, diversity as well as expansion to newer geographies including North America and Oceania.
The existing product license for existing users of the company’s Biz$core product suite will remain unaffected, and will have access to all improved product features of Fintellix.
Fintellix CEO Vivek Subramanyam said: "Our new brand name augments our strategic vision to help global banks grow while complying, by providing innovative alternatives.
"Also, our re-engineered product roadmap will feature Risk & Compliance solutions designed to harness the capabilities of Big Data, Mobile and Cloud."
