The bank said that Salaam is a new approach to banking by offering unique and personalized incentives to customers to consolidate their banking relationship with Mashreq.
The new program consists of two key programs. Salaam Mosaic features a financial tool that visually demonstrates how to consolidating a banking relationship with Mashreq. Salaam Rewards program provides a personalized rewards program that enables customers to celebrate their individual tastes and preferences.
In addittion, Mashreq has partnered with Eva Jeanbart-Lorenzotti, a global style curator based out of New York, who will source items from around the globe for Mashreq customers with tailored gift items.
Mashreq head of wealth management Omar Asghar said Salaam counters the prevailing practice of diversifying banking across various financial institutions by providing customers a way to maximize the value of their banking relationship.
