Serianni will be responsible for developing and managing MasterCard’s consumer marketing strategies around the world. She will drive brand preference and revenue growth by partnering with key stakeholders to deliver targeted, integrated solutions that address the needs of segments around the world.
Prior to joining MasterCard, Serianni was most recently the global vice president of personal care, hair care and wellness for Avon Products. In addition, Serianni spent nine years with Johnson & Johnson in Asia-Pacific and eight years with Procter & Gamble in Europe.
Jankowski will be responsible for coordinating MasterCard’s media plans, media mix and consumer targeting. In addition, he will focus on optimizing marketing investments through continued improvements in efficiencies and effectiveness, which includes global oversight and management of media, planning and budgeting processes.
Jankowski has almost three decades of brand strategy and media planning experience. He joins MasterCard from OMD, a division of the Omnicom Group, where he most recently served as the global account director for Johnson & Johnson and previously for PepsiCo International.
Prior to that, Jankowski was SVP and associate managing director of MPG for four years. Jankowski also spent 13 years with BBDO WorldWide where he was responsible for long-term media development for clients, including Gillette, Dell Computer and the New York Stock Exchange, among others.
MasterCard chief marketing officer Alfredo Gangotena said he is very excited to welcome Deborah and Benjamin to MasterCard. Their global experience, combined with their stellar industry expertise and insights, will further enhance teh company’s capability to engage consumers and businesses in key markets around the world.
