<p>Customers registering to use the new service will be able to save all of the initial commission on new investments, which can be as high as 5%, as well as track the performance of other funds. For example, savings on the initial commission of a fund ISA can be as much as GBP350 for those who invest the full GBP7,000 allowed each tax year.<br /><br />The new service also provides tools to help consumers organize their investments, including an easy-to-understand method of assessing fund performance using the same criteria used by investors themselves. <br /><br />Sean Gardner, chief executive of MoneyExpert.com, said: Our new investment service will allow investors to make sense of the complex world of fund management. It sounds complicated and most of the time it is complicated – which is why the tools we provide will be useful.<br /><br />The service provides the consumer with access to over 1,000 unit trusts, open-ended investment companies and ISA funds, allowing clients who purchase online to receive 100% rebate on initial commissions. Furthermore, MoneyExpert.com users can also access additional services such as advice on inheritance tax and general investment planning and will writing.</p>