The new office will be fully managed and staffed with execution specialists, sales representatives and a service & support team. Moreover, the new Hong Kong office is likely to strengthen Neonet’s capabilities in the region and improve the service offered to clients.
Neonet is experiencing an increased interest from Asian-based institutions to trade European and American equities, utilizing Neonet’s Smart Order Routing technology and superior execution services.
Simon Nathanson, president and CEO of Neonet, said: “Opening an office in the Asian region is a natural step for us as we continue to roll out our global solutions for equity trading. Hong Kong was the obvious choice given its central position in the region’s financial markets. The fragmentation of trading that we have witnessed in the US, and now increasingly in Europe, is likely to occur in Asia as well.
“With a superior technology platform combined with global market reach, Neonet delivers value in an increasingly global integrated equity market. We are very much looking forward to providing best execution to clients in the region by bringing them the benefits of our technology solutions and execution services.”
Neonet has been offering execution services in Australia, Hong Kong, Singapore and Japan since 2007. The firm offers professional market participants neutral, high speed brokerage services and trading software solutions. Its in-house developed platform offers connectivity to the major market places globally across the key regions of North America, Europe, Asia and Australia.
