Central to the program is Gemalto’s web-based interface that lets users customize their EMV payment card with a picture of their own choice.

RZB uses Gemalto’s picture card solution to promote Reload, a re-loadable prepaid card compliant with the highly secure Dynamic Data Authentication (DDA) standard.

For youngsters under 18, Reload offers a secure and parent-controlled means of payment when traveling abroad, while helping them become acquainted with usage of banking cards.

Gemalto supplied RZB with a turnkey solution that includes the web interface, printing and personalization services. The intuitive interface enables customers to upload their favorite photograph on the bank’s website to create a unique personal card, ensuring a simple and convenient user experience.

Gerald Kubu, head of RZB CardService, said: “We are extremely pleased with the support Gemalto provided, notably through premium quality consulting services. Furthermore, they met the very tight deadlines set for this project, enabling RZB to achieve product launch on time.”