Stash, a financial wellness platform, has secured $146m in Series H funding led by California-based venture capital firm Goodwater Capital.
The investment round also had participation from previous investors including Union Square Ventures, Serengeti, StepStone Group, and the University of Illinois Foundation.
The funds will be used to enhance Stash’s artificial intelligence (AI)-driven financial guidance offerings.
With this new capital, Stash aims to advance product innovation, increase subscriber growth, and expand its AI capabilities.
The introduction of Money Coach AI, an advanced financial guidance tool that provides real-time investing strategies, is central to this plan. Since its launch, Money Coach AI is said to have been instrumental in changing user engagement with personal finances.
According to Stash, the leadership of co-founders and co-CEOs Brandon Krieg and Ed Robinson has seen the company achieve profitability and strengthen its subscription model. Under their guidance, Stash manages $4.3bn in assets and has 1.3 million paying subscribers.
This new funding supports their commitment to broadening financial inclusion through personalised AI-driven advice.
Robinson said: “This new funding is a resounding vote of confidence in Stash’s vision for the future of personal finance.
“For a decade, Stash has helped millions take control of their financial futures. Now, we’re doubling down—transforming how people save, invest, and build long-term wealth with AI-powered intelligence at the core.”
Money Coach AI has facilitated over 2.2 million user interactions to date. It assists users in making timely investment decisions with features such as diversified guidance and automated saving solutions.
A significant impact has been observed, as one in four customers take positive actions like investing or adjusting Auto-Stash within minutes of engaging with the tool.
Krieg said: “For too long, financial advice has been out of reach for everyday people.
“Stash’s mission has always been to change that. Now, by leveraging the power of AI, Stash is helping people take control of their money, understand their options, build real wealth, and secure their financial future, no matter where they’re starting from.”
Stash aims to evolve the fintech landscape by providing expert-level advice on financial decisions. It offers plans starting at £3 a month, providing access to various solutions aimed at enhancing financial security. Products include StashWorks for employer benefits and the Stock-Back Debit Card offering rewards on purchases.
