The card is marketed and distributed by Insight’s partner network, which includes financial service centers and convenience stores.

The Insight Card features real-time text messages to alert consumers each time a transaction is conducted, free direct deposit of payroll and government benefits, free online bill pay, an interest bearing savings plan, a rewards program, and financial literacy and personal budgeting information.

Bill Smith, CEO of Insight, said: “Urban Trust Bank is a respected and innovative organization that fits perfectly with our strategic approach in providing a broad range of financial solutions for overlooked consumers. We are excited about this first step in our relationship with Urban Trust Bank.”

Kathy Holland, EVP for national products at Urban Trust, said: “Insight shares our vision for full-featured, transparent products that serve the overlooked consumer. Our companies share the view that the everyday needs of consumers deserve sensibly-priced solutions.”