Visa said that the acquisition of PlaySpan complements its 2010 CyberSource acquisition and extends its capabilities into one of the fastest-growing segments of eCommerce – digital and mobile commerce.
PlaySpan provides a Monetization-as-a-Service platform that allows merchants to monetize their content using a broad suite of payment and commerce-related solutions in fraud and risk management, analytics, merchandizing and global payment connectivity.
The transaction is subject to satisfaction of customary closing conditions including regulatory approvals.
PlaySpan is backed by major venture funds including Easton Capital, Menlo Ventures, Novel TMT Ventures, STIC Investments, Silicon Valley Bank Capital, Softbank China & India, TimeWarner Investments, Vodafone Ventures and GE Asset Management.