Western Union, a provider of money transfer services and InComm, a marketer, distributor and technology provider of stored-value gift and prepaid cards, have signed an agreement to offer Western Union GoCash service, a new US in-lane prepaid money-transfer service from Western Union.

The InComm agreement builds upon Western Union’s prepaid go-to-market strategy in the US and complements Western Union’s consumer experience by giving consumers the convenience of being able to pay for a domestic or global money-transfer while shopping at select locations.

With the GoCash service, consumers will have the option to select any of three prepaid amounts ranging from $50, $100 and $200. GoCash can be purchased for both domestic and international money transfers. Once purchased, senders will have to complete the transaction over the phone through a Western Union customer service representative and provide the money-transfer information to the receiver.

Stewart Stockdale, executive vice president and president of The Americas at Western Union, said: “As prepaid products gain momentum with consumers, particularly in today’s economy, Western Union sees the GoCash service as an opportunity to strengthen both its relationship and value proposition with consumers seeking convenient prepaid services, and mass market retailers preferring to efficiently manage prepaid services at the check-out counter.”

Brooks Smith, CEO and president of InComm, said: “Innovation, dedication and commitment to our merchant and product partners are cornerstones of our business. The Western Union GoCash prepaid money-transfer service brings strategic value to our portfolio of stored-value gift and prepaid financial services products, backed with a leading global brand recognized by consumers.”